Sections

  • 1

    Session 1: Getting Started With Social Media

    • 1.1 - Workshop Introduction

    • 1.2 - Workshop Content

    • 1.3 - Determining the Purpose of your Social Media Program

    • 1.4 - Are You Doing This For the Right Reasons?

    • 1.5 - Messaging and Positioning

    • 1.6 - Messaging and Positioning Worksheet

    • 1.7 - Your Company Overview

    • 1.8 - Company Overview Worksheet

    • 1.9 - Content Calendars

    • 1.10 - Content Calendar Worksheet

    • 1.11 - Content Editing Tools

    • 1.12 - Image Resources

    • 1.13 - Image Creation Tools

    • 1.14 - Image Creation Tools

    • 1.15 - Managing Assets

    • 1.16 - Example of Asset Management

    • 1.17 - Example of Asset Management

    • 1.18 - Example of Asset Management

    • 1.19 - Using Canva for Presentations

    • 1.20 - Session 1 Conclusion

  • 2

    Session 2: The Social Media Landscape

    • 2.1 - Session 2 Introduction

    • 2.2 - Social Media as Part of the Marketing Budget

    • 2.3 - Choosing Your Social Media Channels

    • 2.4 - Facebook Overview

    • 2.5 - Facebook Overview

    • 2.6 - Twitter Overview

    • 2.7 - Twitter Overview

    • 2.8 - Instagram Overview

    • 2.9 - Instagram Overview

    • 2.10 - Instagram Overview

    • 2.11 - YouTube Overview

    • 2.12 - YouTube Overview

    • 2.13 - YouTube Overview

    • 2.14 - Pinterest Overview

    • 2.15 - LinkedIn Overview

    • 2.16 - LinkedIn Overview

    • 2.17 - LinkedIn Overview

    • 2.18 Connect the Channels Together

    • 2.19 - Web Connection Worksheet

    • 2.20 - Additional Resources

    • 2.21 - Session 2 Conclusion
  • 3

    Session 3: Social Media as Part of your Marketing Mix

    • 3.1 - Session 3 Introduction

    • 3.2 - Session 3 Outline

    • 3.3 - Social Media and Email

    • 3.4 - Social Media and Email

    • Using Mailchimp

    • 3.5 - Mailchimp for Beginners

    • 3.6 - Mailchimp Design Templates

    • 3.7 - Sharing Mailchimp Content to Social Channels

    • 3.8 - Converting Email Leads to Social Media Followers

    • 3.9 - The Basics of SEO

    • 3.10 - The Basics of SEO

    • 3.11 - The Importance of Local Search

    • 3.12 - How Social Links Help SEO

    • 3.13 - Worksheet - SEO Checklist

    • 3.14 - Social Partnering

    • 3.15 - Social Partnering

    • 3.16 - Paid Ads on Social Media Platforms

    • 3.17 - Social Media Tools Introduction

    • 3.18 - Section 3 Conclusion

    • 3.19 - Workshop Conclusion
  • 4

    Survey Questions (Optional)

    • Social Media Workshop Survey

    • Thank you